Integrated marketing communicatios and elements of promotion Mix Coursework

Integrated marketing communicatios and elements of promotion Mix - Coursework Example They promote their products with the use of tricky words and tag lines like ‘greatest’, ‘finest’ and ‘best’, which are always not true about the product. Companies use certain liberties in promoting, which may not be deceptive in front of law but can mislead innocent customers (Thompson 52-56). Public relation attempts to establish a cordial relation with mutual understanding amid organization and public. It creates a good positive image as well as help to counter unfavorable events and rumors of organizations (SBDC, â€Å"Marketing - Promotion Strategy†). In order to counter the allegation against Achilles, the company can implement the following ideas: Secondly, Achilles can communicate the allegation to be false to the public effectively through effectively using the various mass media available and also organize press interview or conference. It should select effective spokespersons, who have strong audience influence, to comment on these ideas on live media and justify the